Folura™ Saw Palmetto Hair Density Softgels

The one-softgel hair formula that supports fuller, thicker-looking hair at the root. 

  1. Works at the root, not just the strand: supports the follicle where thinning starts, for men and women both*
  2. Clinically studied active at the exact trial dose: 160 mg Serevelle™ saw palmetto, from a 6-month randomized, placebo-controlled trial where the active group gained measurable density*
  3. Less in the brush, fuller-looking hair over time: many notice less shedding within weeks, with fuller, thicker-looking hair building over 3 to 6 months*
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Clinically Studied Ingredients
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Folura™ supports hair at the follicle, the root where thinning starts, so you support fuller, thicker-looking hair at the source. Most hair supplements just feed the hair you already have. Folura™ is built on one studied active: Serevelle™ saw palmetto at 160 mg, the exact dose from a 6-month randomized, placebo-controlled trial. In that trial the active group gained measurable density while the placebo group declined. The study enrolled men and women equally (30 and 30), including a menopausal subgroup, with results reported for both.*


Many people notice less shedding first, within weeks, with fuller, thicker-looking hair building over 3 to 6 months. It's one softgel a day with two ingredients, both disclosed on the label: no 15-ingredient blend, no proprietary doses, no four-capsule routine. It's built on the USP-verified Serevelle™ platform and third-party tested.

  • Supports the follicle at the root*
  • Helps reduce hair shedding*
  • Studied in men and women*
  • SEREVELLET™ Proprietary Extract of Saw Palmetto (Serenoa repens) (fruit)
  • Pumpkin Seed Oil (Cucurbita pepo)

Take 1 softgel with a meal any time of day. We recommend staying consistent for at least 3 months to see visible results. 

Saw Palmetto Studied for Hair in Men & Women

Clinically Studied
160mg Dose 

Serevelle Extract
Studied for Hair 

Works at the Follicle,
Where Thinning Starts*

Results Start
at 90 Days*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Stronger Hair Begins At the Root 

In men and women, the follicle's balance can weaken over time, shortening the hair growth cycle. Serevelle supports the follicle through two pathways:

PATHWAY 1

BALANCE AT THE FOLLICLE

Serevelle supports healthy balance at the follicle, helping maintain the hair growth cycle.*

PATHWAY 2

ACTIVE GROWTH

Serevelle also supports the active growth phase of the hair cycle.*

Hair Thinning Can Look Different For Everyone 

The Hormonal Shift

A wider part, smaller ponytail and density fading gradually across the crown.

The Stress Shed

Sudden shedding weeks after a particularly demanding phase of life.

The Vanishing Volume

The hairs themselves are thinner. Strands feel wispy between your fingers. Your ponytail is the same count - just skinnier.

The Slow Thin

A quiet, years-long fade. Finer strands. Scalp showing at the part and crown.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Not All Saw Palmetto
Is Built for Hair

Saw palmetto's activity at the follicle comes from four specific fatty acids - only in their active form. Serevelle is standardized to concentrate all four.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Clinically Studied Results After 90 Days

Before
After
Before
After

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Beyond the Strand. At the Follicle.

Folura™ 
Biotin & Collagen Blends
All-in-One Hair Stacks
Serevelle at the full 160mg studied dose
Daily serving
1 Softgel
3 Capsules
2 - 4 Capsules
Targets the DHT driver of thinning
Partial
Biotin-free (no lab-test interference)
Free of fish allergens
Varies
Ingredients fully disclosed
2 - Both on label
20+
Varies

 Folura™ Over Time

Results build with consistency. Here's what to expect along the way.

1-2 Months

Shedding Slows

The first thing most people notice: fewer hairs in the brush and shower drain. Support is starting at the root - even before you can see it.*

3 - 4 Months

Fuller, Thicker Look

Hair begins to look fuller and feel thicker. As the follicle stays supported, new growth comes in stronger than what shed before.*

5 - 6+ Months

The New Baseline

Fuller-looking coverage that keeps building. This is where consistency pays off - daily support compounding into a visible difference.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Meet Our
Science Advisory Board

Our Science Advisory Board brings research, performance science, and nutritional biochemistry expertise to every formula - grounded in published research.

Dr. Will Aguila, MD

“Your best self isn’t something you create— it’s something you uncover when the body is finally given what it truly needs.”

Dr. Nicole Avena, PhD

“Transparency in formulation empowers people to care for their health with confidence.”

Dr. Dan Sullivan, ND

"Remove what's in the way. Provide what's missing. Trust the process."

Built for People Who Read the Label

  • Every Batch Is Third Party Tested

    Every bottle is independently verified and tested for contaminants and heavy metals before it ever reaches you.

  • Quality Standards You Can Trust

    Our formula is vegan, GMO-free, gluten-free and is manufactured in a GMP certified facility.

  • Research-Backed Ingredients

    Our ingredients are selected based on published research and established mechanisms.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Frequently Asked Questions

Folura works at the root, not just the strand. Most hair supplements use biotin, collagen and vitamins aimed at the hair you already have. Folura is built on one studied active: Serevelle™ saw palmetto at 160 mg, the exact dose from a 6-month randomized, placebo-controlled trial. In that trial, the active group gained about 25 more hairs in total density over six months while the placebo group lost about 12. Benefits were still building at month six, with no treatment-related adverse events.† Two ingredients, fully disclosed, in one softgel a day.*

For most people who are thinning, men and women both, the issue isn't a nutrition gap. It's the follicle. As hormones shift, DHT activity at the root shortens the hair growth cycle and gradually shrinks the follicle, so hair grows in finer and sheds sooner. Biotin and collagen support the strand, but they never reach where thinning starts. Serevelle™ supports healthy DHT balance at the follicle and supports the active growth phase, so more follicles are supported to stay productive over time. It does this without affecting systemic hormone levels.*

Yes. Serevelle™ is among a small number of hair actives clinically studied in men and women, in a trial that enrolled both equally (30 and 30). It also has a published subgroup of menopausal women. At six months, women taking the active gained measurably more terminal hair and total density than placebo, whose counts declined. In the men's subgroup, the active group gained more terminal hair, new hair and total density than placebo.† This isn't a men's formula in a pink bottle. It's support studied in people like you, not extrapolated.*


† Based on one 6-month randomized, placebo-controlled trial of the Serevelle™ extract (N=60; Ablon 2025 & 2026, Journal of Cosmetic Dermatology), supplier-sponsored, single PI, published in two stages. Folura was not itself trialed; figures reflect the Serevelle™ ingredient at the 160 mg dose in the bottle.

Same plant, very different material. Most saw palmetto on the shelf is dried-berry powder or a basic extract, with little of the bioactive fatty acids the hair research used. Serevelle™ is a concentrated supercritical-CO₂ extract that delivers 105 mg of ActiLipid4Hair™ per dose. That's its complex of four bioactive free fatty acids studied for hair. If generic saw palmetto didn't work for you, the plant usually isn't the problem. More likely, the form and dose you took were never the ones tested. Folura gives you the version that was, at the exact 160 mg dose.*

Take one softgel a day with a meal, morning or evening, whenever you'll stay consistent. Food supports absorption of this fat-soluble botanical. In the first few weeks the work is happening at the follicle, so there's little to see. Around weeks 4 to 8, less shedding is often the first thing people notice. From months 3 to 6, density builds and hair looks fuller. In the trial, the benefit at month six was about 40% larger than at month three, so month three is on schedule, not a failure.† Individual results vary.*

No blend. Just two ingredients, with both doses printed on the label. Serevelle™ Saw Palmetto Extract (160 mg) is the studied active, delivering 105 mg of ActiLipid4Hair™. Cold-pressed Pumpkin Seed Oil (232 mg) is the companion oil and the softgel's lipid base. Because nothing is hidden, you can see the saw palmetto is at the full 160 mg trial dose, not a trace amount.*

In the 6-month randomized, placebo-controlled trial of Serevelle™, there were no treatment-related adverse events in men or women.† Folura is designed for daily use: one softgel a day with a meal. As with any supplement, talk with your healthcare provider before starting if you're pregnant, nursing, taking medications or managing a health condition. Individual results vary.

Standards without compromise

We prioritize ingredient purity, thoughtful formulation, and rigorous sourcing standards to support quality and consistency in every batch.

Vegan

GMO
Free

Gluten
Free

Soy
Free

Sugar
Free

USDA
Organic

Thoughtfully formulated. Independently tested.

We prioritize transparent sourcing, thoughtful formulation, and third-party testing standards to help ensure quality, purity, and consistency across our products.

Third-Party Tested

Third-Party Tested

Products are independently tested to verify quality, purity, potency, and ingredient standards.

Thoughtfully Sourced Ingredients

Thoughtfully Sourced Ingredients

We partner with trusted suppliers to select premium ingredients backed by research and rigorous quality standards.

Intentional Formulations

Intentional Formulations

Every formula is designed for ingredient compatibility, bioavailability, and effective dosing.

GMP-Certified Manufacturing

GMP-Certified Manufacturing

Manufactured in GMP-certified facilities that follow established quality control standards.

Third-Party Tested
GMP-Certified Facility
Transparent Sourcing
Practitioner-Informed
Quality-Focused

Build Your Complete Routine

Warning: If you have a medical condition or are taking medication, contact a physician before taking this supplement. Keep out of reach of children. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

To report a serious adverse event, please contact 844-272-6337.