Products color is a reddish orange, and the taste is awful. I had a bad experience as a kid having to eat the flintstones vitamins everyday and these taste just like that. I had to make a point to take this first before my other vitamins or I wouldn’t take it at all. It’s the worst part of my day. Now I’ve stopped taking all my vitamins all together because I always put off taking this b-complex. It’s really so horrible and brings back all the bad memories from childhood. I regret buying this liquid form and wish I would have just stuck with the capsules…